In 2004, at the Summer Market Outdoor Retailer show in Salt Lake City, NEMO introduced its first line of backpacking and mountaineering tents. A few months later, the company won the 2005 ISPO BrandNew Award from Munich, Germany. Later in 2005, NEMO’s products were named among the best inventions of the year by Time magazine, Reader’s Digest, Men’s Journal, and Popular Science. NEMO has also been recognized numerous times for its design with the Good Design Award from the Chicago Athenaeum, a Design Distinction honor from I.D. magazine, and the 2006 Bottom Line Design Award from Business 2.0 and Frog Design. NEMO tents have also received numerous accolades from outdoor publications such as Backpacker’s 2008 Best All-Around Mountaineering tent and Rock & Ice Editor Choice Award.